The Acrobatics of CHANGE
(Response Books, SAGE -- 2008)
“Change when you are still strong and when change appears unnecessary – do not wait for the day when you have no option but to change.”
Jamshed J. Irani, Foreword to this book
Managing Change is like performing a trapeze act. It involves thrill, passion, courage, adventure and perfect timing along with high degree of risk. It creates excitement as well as fear. When ‘Fear’ exceeds ‘Excitement’, you fail; when ‘Excitement’ exceeds ‘Fear’ you succeed. ‘Change’ is a corporate need, not just for growth but also for simple survival. The book carries four exciting stories of change, sharing the success and failure stories of HMT, BEML, Nagarjuna Group and the turnaround story of Singareni Collieries Company Limited (SCCL). There are several books on ‘managing change’, but what sets this book apart is its different tone and tenor, its ‘storytelling’ technique and its critical and in-depth treatment of the subject matter.
The Acrobatics of Change: Concepts, Techniques, Strategies and Execution is divided into two parts. The first part, authored by Moid Siddiqui, deals with the concepts of change dynamics and change techniques, including brainstorming, trigger techniques, SWOT analysis and wild idea sessions. The second part, penned by the former Chairman and Managing Director of Singareni Collieries Company Ltd. (SCCL), R.H. Khwaja, tells the true story of the company’s turnaround, which is published for the first time. It will be an invaluable source of information for all professional managers. The book is a perfect blend of theories, concepts and practical techniques. It will be of great interest to CEOs, entrepreneurs, research scholars, consultants and students of management.
Book price: Rs. 340/-
To place order, please contact:
Mr. Manoj V Neemkar (Sr. Asst. Sales Manager)
Sage Publications India Pvt. Ltd.
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